International Joint Venture Essay Example | Topics and Well Written Essays - 2500 words

Global Joint Venture - Essay Example The organization could be present moment or brief with the end goal that it stops to exist subsequent to meeting its objective, for example, in the event of undertakings. Some of IJV organizations are long haul and keep going for longer periods. During the development of joint endeavors, the organizations or organizations consolidate their benefits, which could be in material structure or elusive such abilities just as mechanical information. Joint endeavors help in authorizing, diversifying just as in fare of organization items. This paper centers around why organizations decide to go into a worldwide joint endeavor, reasons why universal joint endeavors fizzle and things that should be possible to expand the achievement pace of International Joint Ventures. Kinds of Joint Ventures Joint endeavors take various structures relying upon goals of the banding together organizations. A few organizations may choose to co-work through marking of agreement. This is for instance reasonable if a little organization needs to shape coordinated effort with another bigger organization to upgrade deal and conveyance of specific items. A genuine model is the Joint endeavor between Tata engines and Fiat, which has been examined under the explanations behind development of joint endeavors. The joint endeavor helped Fiat showcase its diesel motors. Another kind of adventure involves concocting another joint organization where each accomplice has a particular number of offers to empower division of costs and benefits. This alternative works best when the undertaking included is a long haul or transient agreement. Another association choice is finished converging of the organizations engaged with the association. When choosing the sort of joint dare to get into, it is pivotal for the accomplices to comprehend the duties of each gathering just as the hazard associated with the endeavor. It is additionally critical to look for legitimate guidance in settling on the choice of the suit able endeavor. A legitimate understanding ought to likewise be marked between the accomplices to determine on sharing of salary or resources in the event of disappointment of the endeavor (Gutterman, 2002, p.32-35; Yan and Luo, 2001, p.181-183). Why Companies Enter Into International Joint Ventures Companies go into association for different reasons. The significant explanation behind organizations going into International Joint endeavors is for financial reasons clarified by various speculations, which incorporate exchange cost financial aspects, asset based hypothesis, exchange esteem hypothesis, genuine alternatives hypothesis, and expanded returns hypothesis (Gutterman, 2002, p.168-173; Yan and Luo, 2001, p.233-236). Exchange cost financial matters is a hypothesis planned by Williamson, which expect that arrangement of IJCs helps in re-appropriating since availability of assets, for example, income and administrations, gets simpler. The organizations can trade mechanical thought s and new business thoughts while the market run is likewise extended. A model is the Tata Motors and Fiat joint endeavor, which was shaped to fabricate vehicles from both Tata and Fiat at a decreased expense. In this joint endeavor, Tata engines purchases diesel motors from Fiat. On the other

Charlotte Beers at Ogilvy Mather Worldwide free essay sample

Harvard Business School 9-495-031 Rev. October 12, 1999 Charlotte Beers at Ogilvy Mather Worldwide (An) It was December 1993, and during the previous 18 months, Charlotte Beers possessed discovered little energy for reflection. Since taking over as CEO and director of Ogilvy Mather Worldwide in 1992, Beers had concentrated every one of her endeavors on graphing another course for the world’s 6th biggest promoting office. The way toward creating a dream with her senior supervisory crew had beenâ€by all accountsâ€painful, muddled, and confused. Brews, in any case, was satisfied with the outcomes. Ogilvy Mather was currently dedicated to turning out to be â€Å"the office generally esteemed by the individuals who most worth brands. † During the previous year, the organization had recovered, extended, or won a few significant records. Certainty and vitality seemed, by all accounts, to be coming back to an organization the press had named â€Å"beleaguered† just two years sooner. However, Beers detected that the change exertion was as yet delicate. We will compose a custom article test on Charlotte Beers at Ogilvy Mather Worldwide or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page â€Å"Brand Stewardship,† the agency’s theory for building brands, was not surely known beneath the top level of officials who had worked with Beers to build up the idea. In 1950, Ogilvy’s battle for Hathaway highlighted a recognized man with a bruised eye fix, a thought that expanded deals by 160% 1David Ogilvy, Blood, Beer, and Advertising (London: Hamish Hamilton, 1977). Research Associate Nicole Sackley arranged this case under the oversight of Professor Herminia Ibarra as the reason for class conversation instead of to show either powerful or ineffectual treatment of a managerial circumstance. Copyright  © 1995 by the President and Fellows of Harvard College. To arrange duplicates or solicitation consent to imitate materials, call 1-800-545-7685, compose Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No piece of this distribution might be repeated, put away in a recovery framework, utilized in a spreadsheet, or transmitted in any structure or by any meansâ€electronic, mechanical, copying, recording, or otherwiseâ€without the consent of Harvard Business School. 1 495-031 Charlotte Beers at Ogilvy Mather Worldwide (An) and ran for a long time. Different well known battles included Maxwell House’s â€Å"Good to the Last Drop† propelled in 1958 and American Express’s â€Å"Don’t Leave Home Without It,† which appeared in 1962. Men of their word with Brains David Ogilvy permeated his agency’s culture with the equivalent â€Å"first class† center that he requested of innovative work. Workers were â€Å"gentlemen with brains,† treating customers, shoppers, and each other with deference. â€Å"The purchaser isn't a moron,† rebuked Ogilvy. In a particularly British manner, collegiality and affableness were exceptionally esteemed: â€Å"We hate mercilessness.

Turning a Passion into a Profession

Turning a Passion into a Profession I wasn’t always a professional writer, although I’ve always been passionate about writing. Ten years ago, I was an aspiring writer. Seven years ago, I was a published writer, but my passion wasn’t paying the bills. Now, as I turn 30, it occurs to me that I’ve been making my living via the written word, in some capacity or another, for over five years. The most common response when people find out that I’m a writer is, “I want to be a writer, too! How did you do it?” Reflecting on this question, I’ve identified three steps I followed, and Im still following, to turn my passion into my profession. I didn’t have a guide when I started this journey; I had to discover the steps myself, with a great deal of trial and error. By sharing what I’ve learned, I hope that I can give you the head start I didn’t have. 1. Recognize That There Are No Points for Aspiration If you’ve just been thinking about writingâ€"even if you’ve been thinking for years about writingâ€"you are not a writer. You’re someone who’s just been thinking about writing. You can certainly keep aspiring if you want to, but doing so is evidence that you don’t really want to be a writer. You’re actually losing points aspiringâ€"as well as time. So, either start writing, or recognize that you don’t actually want to be a writer, and then put that energy instead toward something you care about enough to do more than just aspire to. 2. Know That Your Worth as a Writer Is Not Defined by How Much You Publish If you write, you’re a writer. Seriously, that’s all you need to do: sit in the chair, put pen to paper or fingers to keyboard, and produce words. The words don’t even need to form coherent sentencesâ€"at least not at first. My first drafts are often close to nonsensical, even though I nearly always sit down with a topic in mind. Most of what I’ve written has gone unpublished, and yet, even when I was working on those pieces, I was still a writer. And if you write, no matter how much or how little your writing is published, you’ll be a writer, too. Before we move on to Step 3, a clarification: You absolutely do not have to be, or want to be, a professional writer to be a passionate writer. If you just want to write clear emails, or cultivate a daily journaling habit, or start a personal blog, or send witty and engaging tweets on a regular basis, then you are still a writer. Kudos to you for making the effort to be better at an important skill and for making the time to pursue your passion. But if you do want to be a professional writer, then here comes the hard part. Because to be a professional, you must 3. Write as If Your Life Depends on It This is the goal of the professional, after all, isn’t it? To get paid for your writing, ideally full time. To feed yourself with the power of your pen. To put a roof over your head with the strength of your written word. To respond, when someone asks, What do you do?, honestly with, I’m a writer. And when they say, But what do you do for work?, reply once again, I’m a writer. I’m not advocating you quit your day job and just write if your writing isn’t yet paying the bills. That would be foolish because there aren’t any guarantees when it comes to becoming a professional writer. But if you want writing to pay the bills, you have to act as if writing is the only thing that can pay the bills. Only then can there be a chance that it might, someday, pay the bills. A Note and a Warning The above advice applies to just about every creative career imaginableâ€"and probably even the supposedly “non-creative” ones. If you want to be a filmmaker, make videos. If you want to be a published filmmaker, put those videos on YouTube. If you want to be a professional filmmaker, make videos as if your life depends on it. Ditto painting, singing, playing an instrument, playing a sport, practicing law, or performing general surgery. A word of warning, though: Step 3 doesn’t end. Ever. You must do it every day. Being a professional writer was my goal for a long time. And it’s still my goal, even though I first achieved it half a decade ago. Every day I sit in the chair, and I write as if my life depends on it. Because I’ve decided that it does. For more writing tips, download Joshua Fields Millburns free ebook, 11 Ways to Write Better, at HowtoWriteBetter.org. Subscribe to The Minimalists via email.

Everyman Is A Late Eighteenth Century Morality Play

â€Å"Everyman is a late fifteenth-century morality play† (Adu-Gyamfi Schmidt, 2011, p. 265). It is also an allegory play, which is â€Å"a description†¦in which the literal events (persons, places, and things) consistently point to a parallel sequence of ideas, values, or other recognizable abstractions† (Kennedy Gioia, 2012, p. 696). This is otherwise known as an allusion. â€Å"This allusion is perceived as the writer’s compassion for everybody who experiences universals fear of death, pain and ageing and realizes absurdity of his/her passing life† (Rusak, 2011). Like in the play, Everyman shows fear of Death because he is not ready for his life to end because of the life he has lived. This play shows that there is only one way to get to Heaven and it is shown to the readers very well, through these allegories. That one way is by performing good deeds. During the play, Everyman does not have a very close relationship with God, but somethin g happens to him to and he ends up changing his ways. Throughout the play, Everyman is challenged and is met by Death and introduced to deceiving characters like; Fellowship, Kindred, Beauty and Strength; meanwhile, in these characters and some others he meets along the way he realizes how death will treat him and just how it will change the person that he was, into the person that he can becomes. Everyman, who is the main character in this play, represents every human being: man, woman, and child; hence Everyman. The play

Analysis Of The Movie The Lottery By Shirley Jackson

Sereen Qader English 1301 Professor Lail April 27 2016 The Unlucky Winner â€Å"The Lottery† is a short story written by Shirley Jackson in late June of 1948. Jackson was born into a middle class family and her parents are Leslie Jackson, who was a stay at home housewife, and Geraldine Jackson, who was an employee of a lithographing company. Jackson loved to write in her early years, as a child she would always write poems and always kept a journal. Although Jackson spent her first few years in California, around her teenage years her family moved to Rochester, New York. Jackson attended the University of Rochester after she graduated from high school for a short period of time, but then later on dropped out after suffering from mental depression that she had and that was to recur periodically throughout her life, Jackson left school to concentrate primarily on writing. However, later on receiving her bachelor s degree at Syracuse University and began working at Syracuse University for the school newspaper, and that is where she met her husband, Stanley Edgar Hyman. After graduating college, Jackson and Hyman got married and moved to Vermont. Jackson wrote many short stories, novels, and memoirs, but is best known for her fictional short story â€Å"The Lottery.† The short story reveals the mysterious, yet meaningless practices of an old tradition previously practiced in small-town America. Although written in 1948, this work remains relevant to the readers of today. TheShow MoreRelatedLuisaldo Mendiola. Professor Price. Engl 1302 Nt6. Research2132 Words   |  9 PagesLuisaldo Mendiola Professor Price ENGL 1302 NT6 Research Essay April 21, 2017 Tradition and the Sheep A Critical Analysis of Shirley Jackson’s â€Å"The Lottery† Traditions are common part of culture and religion in the world today; almost everyone has a tradition that they follow. The traditions you practice can be new and only just have started with your generation or the generation before yours. The traditions could also have been old, spanning many generations before your generation and your parents’Read MoreLogical Reasoning189930 Words   |  760 PagesRichard Gould, Kenneth King, Marjorie Lee, Elizabeth Perry, Heidi Wackerli, Perry Weddle, Tiffany Whetstone, and the following reviewers: David Adams, California State Polytechnic University; Stanley Baronett, Jr., University of Nevada-Las Vegas; Shirley J. Bell, University of Arkansas at Monticello; Phyllis Berger, Diablo Valley College; Kevin Galvin, East Los Angeles College; Jacquelyn Ann Kegley, California State University-Bakersfield; Darryl Mehring, University of Colorado at Denver; Dean

A Narrow Fellow in the Grass †1 Free Essays

â€Å"A Narrow Fellow in the Grass† By Emily Dickinson. â€Å"A Narrow Fellow in the Grass† Is believed to have been written in 1865. About a year later it was published under the title â€Å"The Snake† by a journal called Springfield Republican. We will write a custom essay sample on A Narrow Fellow in the Grass – 1 or any similar topic only for you Order Now This poem express nature’s infamous creatures, the snake. The poem is built around what appears to be and what is. This poem is meant to be read aloud and appreciated for it’s precision. Some would say â€Å"A Narrow Fellow in the Grass† is perhaps the most nearly perfect poem addressing nature. Also this poem itself has received a great deal of critical attention. In the opening lines, Dickinson cleverly states the subject of the poem, a snake. She makes the snake sound harmless. The term â€Å"narrow Fellow† is a nice form of colloquial language â€Å"narrow† meaning small, and â€Å"fellow† being a familiar term for boy or man. The choice of words she uses is also interesting like the word â€Å"rides† sounds like â€Å"glides†. It gives the impression that the snake is being carried, or that it is floating about. The words could also say torment, harass, of tease which would fit the snake’s sly tempter. Also the snake seems to take people by surprise. Lines five through eight describes the way a snake moves through tall grass. The grass is compared to hair and the snake is compared to a comb. The snake is quick, long, slender, and marked with spots. The snake slanders along in a ghost like manner. In the lines following nine through twelve the snake likes wet and mushy land. The corns dry environment is not suitable for the snakes wet environment therefore a snake will not be found in a corn field. The speaker mentions that he is barefoot in a childhood encounter, which the thought of a snake slithering across a humans bare skin makes many people cringe. The word â€Å"barefoot† makes the speaker seem even more vulnerable to the snake’s potential threat. In lines thirteen through sixteen the speaker continues to talk about his childhood encounter and he sees something that seems to be a whip-lash. He bends down to pick up the â€Å"whip† just to find that it is slithering away. Oddly, the definition of â€Å"wrinkle† is â€Å"a clever trick†. In these lines he was tricked by the snake for it was not what it appeared to be. The image of a snake â€Å"wrinkling† suggests the snake was frightened by the approach of the speaker. Also, in lines seventeen through twenty the speaker claims to have a connection to the outdoors and its animals. He feels close to these creatures and he describes this connection as a â€Å"transport† In lines twenty one through twenty four the speaker describes the feeling of an encounter with a snake as a moment of shock and fear. He mentions on how he had tighter breathing from the panic. Most people who has encountered with a snake has felt the fear and the panic. In the final line he describes the feeling with the metaphor â€Å"zero at the bone† referring to the bone chilling terror. The end suggest that the snake which is referred as harmless might possible be deceptive. The speaker, which suggest that he loves all animals, cannot love dangerous trickster the snake in the grass. The speaker reacts to the snake as if it were a living terror of the unknown, for it is both chilling and startling. Dickinson wrote several â€Å"riddle† type poems, where she uses metaphor to compare her subject to something, without letting you know. Each stanza has â€Å"clues† in the form of imagery, pictures such as the grass â€Å"as a comb†. â€Å"A Narrow Fellow in the Grass† is written in six quatrains, or stanzas of four lines each, rhyming only in the second and fourth lines. Most of the rhythms are iambic, meaning the poem has regularly recurring segments, in which the first syllable is unstressed and the second is stressed. â€Å"A Narrow Fellow in the Grass† can be interpreted on several levels. It could be read as just a description of the snake. Also Dickinson’s imagery can be read as sexually nuanced. Dickinson’s poetic technique is very much an art form she worked hard to refine and hone. The readers today can gain so much from Dickinson poems and her technique. She leaves so much unsaid, and yet, says so much with so little. Dickinson uses the device of sound throughout this poem; hearing this poem is as important as seeing the words. Dickinson creates both a visual and an auditory image of the snake with her language. How to cite A Narrow Fellow in the Grass – 1, Essay examples

NAZISM Essays (2384 words) - Adolf Hitler, Nazi Germany,

NAZISM The National Socialist German Workers' Party almost died one morning in 1919. It numbered only a few dozen grumblers' it had no organization and no political ideas. But many among the middle class admired the Nazis' muscular opposition to the Social Democrats. And the Nazis themes of patriotism and militarism drew highly emotional responses from people who could not forget Germany's prewar imperial grandeur. In the national elections of September 1930, the Nazis garnered nearly 6.5 million votes and became second only to the Social Democrats as the most popular party in Germany. In Northeim, where in 1928 Nazi candidates had received 123 votes, they now polled 1,742, a respectable 28 percent of the total. The nationwide success drew even faster... in just three years, party membership would rise from about 100,000 to almost a million, and the number of local branches would increase tenfold. The new members included working-class people, farmers, and middle-class professionals. They were both better educated and younger then the Old Fighters, who had been the backbone of the party during its first decade. The Nazis now presented themselves as the party of the young, the strong, and the pure, in opposition to an establishment populated by the elderly, the weak, and the dissolute. Hitler was born in a small town in Austria in 1889. As a young boy, he showed little ambition. After dropping out of high school, he moved to Vienna to study art, but he was denied the chance to join Vienna academy of fine arts. When WWI broke out, Hitler joined Kaiser Wilhelmer's army as a Corporal. He was not a person of great importance. He was a creature of a Germany created by WWI, and his behavior was shaped by that war and its consequences. He had emerged from Austria with many prejudices, including a powerful prejudice against Jews. Again, he was a product of his times... for many Austrians and Germans were prejudiced against the Jews. In Hitler's case the prejudice had become maniacal it was a dominant force in his private and political personalities. Anti-Semitism was not a policy for Adolf Hitler--it was religion. And in the Germany of the 1920s, stunned by defeat, and the ravages of the Versailles treaty, it was not hard for a leader to convince millions that one element of the nation's society was responsible for most of the evils heaped upon it. The fact is that Hitler's anti-Semitism was self- inflicted obstacle to his political success. The Jews, like other Germans, were shocked by the discovery that the war had not been fought to a standstill, as they were led to believe in November 1918, but that Germany had , in fact, been defeated and was to be treated as a vanquished country. Had Hitler not embarked on his policy of disestablishing the Jews as Germans, and later of exterminating them in Europe, he could have counted on their loyalty. There is no reason to believe anything else. On the evening of November 8, 1923, Wyuke Vavaruab State Cinnussuiber Gustav Rutter von Kahr was making a political speech in Munich's sprawling B?rgerbr?ukeller, some 600 Nazis and right-wing sympathizers surrounded the beer hall. Hitler burst into the building and leaped onto a table, brandishing a revolver and firing a shot into the ceiling. "The National Revolution," he cried, "has begun!" At that point, informed that fighting had broken out in another part of the city, Hitler rushed to that scene. His prisoners were allowed to leave, and they talked about organizing defenses against the Nazi coup. Hitler was of course furious. And he was far from finished. At about 11 o'clock on the morning of November 9--the anniversary of the founding of the German Republic in 1919--3,000 Hitler partisans again gathered outside the B?rgerbr?ukeller. To this day, no one knows who fired the first shot. But a shot rang out, and it was followed by fusillades from both sides. Hermann G?ring fell wounded in the thigh and both legs. Hitler flattened himself against the pavement; he was unhurt. General Ludenorff continued to march stolidly toward the police line, which parted to let him pass through (he was later arrested, tried and acquitted). Behind him, 16

Animal identification methods Essay Example

Animal identification methods Essay Example Animal identification methods Essay Animal identification methods Essay Two plastic or metal objects with identical but individual numbers than other animals on them are joined through animals ear. The animal gets two identical tags for both ears. To identify individual animals, to record and trace their life since the moment they born to their death. The procedure might cause stress and pain. Possibility to lose tag. Freeze Branding Horses, cattle To brand using the freezing technique the iron is cooled to a temperature of between -160 to -ICC. The branding iron is then pressed onto a shaved patch of skin on the animal. Is manly used by farmers to identify animal ownership. Causes pain and stress. Marking is permanent. Ear punching Mainly Rodents. Could be used on cats and dogs. Using a special punch to produce a small (O,5-mm) notch near the edge of the ear or make a hole in the middle of the ear. Must be disinfected after procedure. To identify rodents. Manly used in laboratories. Causes pain and stress permanent. The microchip Cats, dogs, rabbits, most of the zoo animals, sometimes wild animals and birds. The microchip is implanted under an animals skin, and transmits a unique alphanumerical code when energies by the radio signal generated a scanner. To identify lost pets Or Other animals. To identify and track animals in the wild Can cause stress and pain. Permanent method of identification. Chip might move under the skin. Identification collars Companion animals The collar is placed around the neck and in most cases has small metal tag with animal information. To identify individual animals, helps to find the owners of lost animals and provides key information about the pet. Can be easily lost. Can cause damage to animal or suffocation. Acoustic tag Fish Small tag is inserted in abdominal cavity of the fish. To record fish migration and monitor fish behavior. Can cause infection and stress, in most cases the method is permanent. Ear marking (agriculture) Pigs, goats, sheep, cattle and dear. Using a special punch produce small unique notch near the edge of the ear. To identify ownership or individual animals. Causes pain and stress. Can cause infection. Permanent. Tattooing Farm animals, dogs and cats.

Types of Ignorance

Types of Ignorance Types of Ignorance Types of Ignorance By Maeve Maddox As a teacher, I am always pained when I hear ignorant used as an insult. ignorance: n. lack of knowledge Everyone is born ignorant into the world. The word ignorance is from Latin ignorantia. The prefix in means not; Old Latin gnarus means aware, acquainted with. Mere ignorance is nothing to be ashamed of. Ignorant is not a synonym for stupid. Catholic theology recognizes three categories of ignorance: invincible ignorance: lack of knowledge that a person has no way to obtain vincible ignorance: lack of knowledge that a rational person is capable of acquiring by making an effort nescience: lack of knowledge that doesnt matter in the circumstances (from Latin ne-, not plus scire, to know. In Catholic theology, invincible ignorance, whether of the law or the fact, is always a valid excuse and excludes sin. In the secular realm, however, all ignorance is seen as vincible. For logicians, the term â€Å"invincible ignorance† means â€Å"the fallacy of insisting on the legitimacy of one’s position in the face of contradictory facts.† If the facts are presented, theres no excuse to refuse to acknowledge them. The law likewise does not allow for a category of information unavailable to the lawbreaker that would forgive the breach of the law: ignorantia juris non excusat, â€Å"ignorance of the law does not excuse.† Heres a lengthier definition of the secular take on invincible ignorance from Wikipedia: invincible ignorance: a deductive Fallacy of Circularity where the person in question simply refuses to believe the argument, ignoring any evidence given. Its not so much a fallacious tactic in argument as it is a refusal to argue in the proper sense of the word, the method instead being to make assertions with no consideration of objections. Fitness expert Greg Glassman has this recommendation for dealing with invincible ignorance: some simply cannot be swayed toward your way of thinking, so don’t try. †¦you’re probably best to walk away from a pointless debate. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Writing Prompts 10155 Boxing Idioms20 Ways to Laugh

CSR Essay Example | Topics and Well Written Essays - 2500 words - 1

CSR - Essay Example This report explores corporate social responsibility in different organizational and national contexts focusing on its six core characteristics, theoretical avenues and the diversity of theoretical concepts in CSR. With a firm foundation and understanding of CSR, the final section focuses on Nike’s current strategic approaches to fulfilling their responsibility to the public. Upon evaluating this, there are recommendations on how Nike could develop their overall CSR strategy for better results. Corporate Social Responsibility, Core Characteristics and Theoretical Avenues Today Due to multiple advancements in technology and the corporate world, CSR is an important facilitator of attaining organizational objectives, and vision for the stakeholders. Nonetheless, there are factors that companies still neglect such as improvement of workers, the public and the external settings of the organization. Definitely, these factors require extended attention since they are among the core determinants of the CSR policies and programs’ success according to the multiple stakeholder orientation and internalizing or managing externalities characteristics. The CSR concept helps an organization have an impact on the external environments and the community overcoming segregation and focusing on the economic bodies; however, the concept works when the societal and virtuous aspects of the corporation are not among the core determinants of CSR development (Agarwal, 2013). Initially, corporations used CSR as a tool for competition with the core objectives revolving around market dominance, extended financial gains and survival over the rest of the competition as opposed to the alignment of social and economic responsibilities concept that integrates profitability and corporate social responsibility. However, through vast studies and debate on the CSR topic, the corporate world has developed with most of the companies focusing on how their business can have significance in the

Answer 2 Q only Essay Example | Topics and Well Written Essays - 500 words

Answer 2 Q only - Essay Example They are no longer adequate in advancing the brand. It has to be remembered that in an effective IMC unites the organization’s marketing effort to be able to have a clear and coherent message about the company and its products that is represented by its brand. TV, Radio, Bill-Board or Newsprint and Sales Promotion as marketing medium while effective in creating and reinforcing a brand, is no longer as potent as it used to be. Consumers are getting sophisticated and are now highly diversified that traditional media no longer suffices in delivering brand. New mediums such as web presence should be included in creating a brand in modern marketing keep the marketing effort of a company relevant and updated. Web presence does not only reaches the most number of people at the least cost but is also effective in creating an identity of the product through its various features. It adds value to the brand not just be efficiently delivering brand information to the market but also by delivering the right message to the market crucial in creating a brand. It can also consolidate the marketing efforts of Nestle such as in its website www.nestle.com where its web presence was able to consolidate its presence around the world giving the market a clearer picture of the brand and its reach. Q3. Find a celebrity who is currently appearing in an advertisement for a particular company and/or its brand, and then use McCrackens Meaning Transfer Model shown in Figure 6-4 to analyze the use of this individual as an endorser/spokesperson for the company and/or brand. How valuable is McCrackens model to the field of celebrity endorsement? The classic example of a celebrity who is currently appearing in an advertisement for a particular company and/or its brand that uses McCrackens Meaning Transfer Model is Manny Pacquiao, the 8 Division World Champion in Boxing. His magnificent rose from

Bland-Altman Agreement Analysis in Laboratory Research

Bland-Altman Agreement Analysis in Laboratory Research Use of Bland-Altman agreement analysis in laboratory research: A survey of current reporting standards. Introduction- Advances in technology have led to development of new instruments and measurement devices in field of medicine. The clinicians and researchers often need to compare a newer method of measurement with an established one, to check for interchangeability. While assessing for interchangeability the emphasis should be on testing how well two methods agree with each other. Earlier Pearson’s product-moment correlation coefficient was used as a measure of agreement[R]. However the approach was inappropriate as this coefficient merely indicated association rather than agreement [R]. Hence Bland and Altman in their series of publications[R] stressed on quantification of bias. They provided a simpler and visually attractive plot for agreement analysis of continuous variables measured on the same scale.[R] After its introduction to medical literature in 1983, the Bland-Altman’s (B-A) method [R] is one of most commonly used statistical method for agreement analysis. The method is extensively used in evaluating the agreement of laboratory analytes, physiological variables, newer instruments and other devices. B-A method[R] advocates the construction of a scatter plot, where the absolute difference between the paired measurements is plotted on y-axis against the mean of two methods on x-axis. The SD of differences between paired measurements is then used to construct 95% limits of agreement (as  ± 1.96 SD). The 95% of differences between paired measurements are expected to lie between these upper and lower LOA. The conclusions on agreement and interchangeability of two methods are then made based upon the width of these LOA in comparison to a priori defined clinical criteria[R]. The plot also enables the researcher to visually assess the bias, data scatter and the relationship between magnitude of difference and size of measurement. Often in biologic systems data scatter and the magnitude of differences increases proportionally to the size of the measurement (hetero-scedastic distribution). Bland and Altman recommended the logarithmic or percentage transformation of data in case of heter o-scedastic distribution and then constructing B-A plot with transformed data[R] instead of classical absolute difference plot. Contrary to conventional statistical hypothesis testing, the output of B-A analysis consists of bias and LOA, both of which are estimates[R]. The estimates have inherent risk of sampling error and hence the authors suggested calculation of confidence interval (CI) of bias and LOA. The method also advocated the collection of data in replicates. Replicates are defined as two or more measurements on the same individual by the same method, taken in identical conditions. Replicates enable the comparison of the agreement between the two methods with the agreement each method has to itself (repeatability) [R] B-A also advocated for sample size calculations on in method comparison studies[R]. Despite its simplicity and frequent use in clinical laboratory research, the B-A method is not properly interpreted and reported in medical literature. Studies [R]conducted a decade ago highlighted poor reporting standards of B-A method, however there is paucity of current information on the same. Furthermore, uniform statistical reporting of results not only increases the generalizability of results, but also facilitates the inclusion of studies in systemic reviews and meta-analysis. Hence the aim of study was to review the current reporting standards of B-A method in laboratory research in medical literature. Material and methods- Three researchers (VC, RB, and SK) participated in this study. All researchers were qualified health professionals. VC and SK had previous experience of publishing laboratory research [R] with use of B- A agreement analysis. Eligibility criteria- Studies which tested agreement of laboratory analytes with continuous measurements, as per B-A methodology were included. Literature search- A thorough search of PUBMED, MEDLINE and GOOGLE SCHOLAR was conducted for studies published in years 2012 and 2013. The search strings used to search potential studies were â€Å"Agreement analysis† AND/OR â€Å"Bland Altman analysis† (MeSH) and â€Å"Laboratory analytes† and â€Å"clinical biochemistry† (MeSH). Included studies were evaluated according to Bland and Altman methodology on a predesigned checklist. The studies were evaluated for following 8 items: (1.) Measures of repeatability (2.) Representation and correct definition of LOA (3.) Correct representation of x-axis on BA plot (4.) Reporting of CI of LOA (5.) Comparison of limits of agreement with a priori defined clinical criteria (6.) Evaluation of pattern of relationship between difference (y-axis) and average (x-axis) (7.) Use of logarithmic or percentage conversion of data in case of heteroscedastic relationship between the difference and average (8.) Sample size calcula tions. Each item on the checklist was rated as ‘Yes’or ‘No’. We also recorded the data on use of other statistical methods for testing of agreement. However, we did not perform detailed evaluation of included studies for other statistical methods of agreement. To ensure accurate data retrieval, each included study was evaluated twice by one author (VC) and data recorded on predesigned checklist. Opinion was taken from second author (SKK) in case of confusion arising during data extraction. We compared the results of our study with 3 similar surveys done earlier. Results- A total of 156 studies were screened for potential inclusion in the study. A total of 50 studies, were retrieved and included in the final study. The 38% of included studies were published in journals of various streams of internal medicine, while 30%, 26% and 6% were published in journals of laboratory medicine, emergency medicine, anaesthesia respectively. Results of survey and its comparison to three previous studies are as shown in Table-1.The other statistical methods used in addition to B-A plot in included studies were correlation coefficient (70%), Deming Regression(14%), Passing Bablok regression (14%), linear regression (24%), Lin’s Concordance (8%), Sensitivity specificity analysis (16%), Interclass correlation coefficient (6%), Grid error plot (10%), Critchley polar plots (2%). Discussion- Use of B-A for method comparison has increased in recent years with most of authors using it for analysing agreement. The original paper on agreement analysis by B-A[R] is among one of most cited statistical publication, with more than 34000 citations. Although claimed as a method which is simpler to perform and interpret, the method is often used and interpreted without proper understanding. Review by Berthelsen et al[R] in 2006 and earlier studies[R] demonstrated unsatisfactory reporting of B-A analyses, in anaesthesiology literature. Williamson et al[R] proposed a method of meta-analysis of method comparison studies, however authors also highlighted the problem of non-uniform reporting of studies. [R] Twomey et al [R] suggested use of method hierarchy for selection of x-axis and advocated use of gold standard method as x-axis in B-A plot. However Bland and Altman statistically proved that use of any single method instead of average of two methods as x-axis is misguided and leads to misinterpretation[R]. Results of our study suggest that 94% of studies reported x-axis correctly, which is almost similar to results of earlier studies conducted by Mantha et al (94%) [R] and Dewitt et al (87%) [R]. although most method comparison computer softwares (analyse it, Graphpad Prism, EP evaluator) automatically select x-axis as mean of two methods, errors in selection of x-axis are still noticed. The 95% LOA were correctly defined and drawn in 94 %( 47) of included studies. Further among 47 studies with correct definition of LOA, the 3 studies interpreted LOA wrongly concluding good agreement because 95 % of differences were present in-between upper and lower LOA. The 95 % LOA are in-fact drawn so as to contain 95% of differences between them. It is not LOA per se, but width of these LOA in comparison to a priori defined clinical criteria that conclusions regarding agreements can be made. The decision on acceptable differences between two methods is primarily clinical rather than statistical. Earlier studies by Dewitte et al [R]and Mantha et al[R] had shown that comparison with pre-defined clinical criteria was missing in >90% of studies. Total 74 % of authors in our study commented on agreement on basis of predefined clinical criteria which represents a significant improvement in reporting standards. The specifications for clinical acceptance criteria of laboratory analytes have been provided as by Ricos et al[R], CLSI[R], and West guard QC[R]. Alternatively a Delphi survey (expert opinion) can be done to determine acceptable limits before instituting study. The CI limits of LOA were reported in only 6% of included studies in our study. The LOA are estimates and reporting LOA without CI is equivalent to reporting a sample mean without its CI. The CI limits [Ludbrook et al] represent the range within which a single, new, observation taken from the same population would be expected to lie. Although strongly recommended by B-A[R], and subsequently proved by a simulation study conducted by Hamilton et al[R], the statistical reporting of CI of LOA has remained poor (Mantha et al-2.6%) [R]. Although recommended by B-A method, the pattern of relationship between difference and wider concentration range is rarely evaluated[R]. Drawing difference plot with parallel LOA in datasets with heteroscedastic scatter makes LOA wider in lower concentration range and narrower in higher concentration range thus affecting validity of interpretation. [R] Bland and Altman [R]proposed logarithmic transformation of data with heteroscedasticy and then constructing difference plot against average of two methods using log transformed data. For meaningful understanding of LOA, they suggested back-transformation (antilog) of the log transformed data. Alternatively[R] plot of ratios of two methods or percent difference can be plotted against average of two methods for simpler interpretation. Transformation of data usually renders the scatter of differences as uniform (Homoscedastic). Twomey et al[R] recommended the drawing up of funnel shaped or V shaped LOA instead of classical parallel LOA in data sets with heteroscedastic scatter. Another option is breaking the data into smaller subsets and then analysing these subsets with absolute difference plot to make conclusions. [Twomey et al] We observed that only 28 % of studies made an attempt at evaluation of pattern of scatter. Rest of authors did not comment on pattern thus affecting the validity of results. Another important problem noticed was lack of assessment of repeatability (38%), a practice that has not shown any substantial improvement Table-1. Conclusions drawn from studies without repeatability assessment are likely to be uncertain. Assessment of errors of the two methods (repeatability) enables the construction of the worst-case acceptable LOA. [R] With poor repeatability of one or both methods, the agreement between the two methods is bound to be unacceptable. [R] Sample size calculations were done in only 15 studies. Lack of power and sample size analysis reduces validity of results. Different researchers have proposed sample size calculation for method comparison studies using Bayesian[R], regression[R], or concordance [R] approach. However Stockl et al[R] proposed an approach incorporating CI of LOA and predefined error limits in B-A plot. The approach is simple and allows for visual interpretation of appropriate sample size, as the classical B-A plot provides for agreement. Despite a lot of research on B-A method in field of statistics, the uptake of the method in medical research has been slow. While efforts are on in statistical community for use of modifications of B-A plot in special situations like repeated measure studies[R] or using bar charts in B-A plots with limited value ranges[R], unfortunately reporting standards of classical B-A method among medical community are unacceptable. Guidelines â€Å"Reporting reliability and Agreement Studies (GRRAS)† were published as a guide to appropriate reporting of reliability and agreement studies. We found unsatisfactory reporting of B-A analysis in our study.

Concept map

Take for example, peer pressure from bad associates. They eight pressure us to ditch classes, cheat, drink alcohols, smoke, try taking drugs and influence us to disobey our parents. Another is peer pressure from our own wrong desires. Its given since in our teenage stage, we youth are adventurous. We wanted to try something new we haven't experience yet and we crave on something we don't have. Thus, being attentive can help us to caution ourselves from dangers.If we see troubles coming in our way, don't walk right in to it find another way. Secondly, think about the consequences. Why not ask yourself? For instance: How lives feel later if I give in? What may be the outcome? How can it affect the others, specially, to your love ones? Remember, bible says at Proverbs 14: 1 5, smart people watch their steps. Doing right decisions requires a lot of time to meditate. For this, we just don't jump in to any conclusions. Use your imaginations.Third step, we must plan ahead. Proverbs 24: 5, à ¢â‚¬Ëœwith knowledge a man increases his power'. If we know why we don't do those something and the reasons why it's bad, we can have the strength to say No. There are two ways to do that, strengthen your convictions and seek good explanations. Know how to distinguish right from wrong and give them the right reason for them to to bother you again. Finally the fourth step, take action. Now, we don't have to lecture them. Just say ‘No', clearly and confident.Stand firm in our beliefs for they are not theories but facts. Granted that, those beliefs are all according from the scriptures. Each time we show determinants to resist pressure, we grow strong and stronger. It'll be easier for us to resist peer pressure the next time. Therefore, reacting to peer's pressure depends on us. If we remain weak and unable to stand firm, well never get rid of it. Yes, they are inevitable but by following those steps, you'll see things differently.

7 Extreme Activities Every Student Must Try

You live only once – this phrase may sound a bit clichà ©d, but it doesn’t make it any less true. When you are at college it may seem that your whole life is ahead of you, with innumerable exciting activities to try out, things to do and people to meet. However, after you graduate you are not very likely to have enough free time for yourself and pursuing your dreams for a very, very long time. Looking for a job, climbing up a career ladder, earning money to support yourself and, later, your family – all this is going to take its toll, first of all – in terms of time. This means that right now, when you are still at college and have relatively few responsibilities may be the best time for you to try some extreme activities – for if you put them off, you may never get around to them. 1.  Zip Lining Zip lining is gliding down a zip cord stretched between two points at a considerable height. Great speed, whistling of air in your ears and excitement from passing over the scenery – that’s what it is all about. Another reason why it is perfectly suited for students is that it requires you neither to have and maintain your equipment nor to spend a great deal of money. Zip lines are easy to find and are rather cheap to try out. 2.  Parachuting Jumping off a plane at a great height combines two important aspects: it is incredibly exciting while being relatively safe. While falling down several thousands of meters may not be your idea of safety, it is actually far less dangerous than many activities that don’t require you to leave ground. 3.  Hang Gliding Hang gliding is probably the closest a human being is ever going to get to feeling what it is like to be a bird. You simply glide through air and leave all your problems down on the ground. 4.  Base Jumping Base jumping is known as one of the most extreme of the extreme sports. And for a good reason – jumping of tall buildings of cliffs with a special rapidly deploying parachute requires excellent reflexes and perfectly maintained equipment. But the adrenaline rush you feel in the process is unsurpassed by anything as well. 5.  White-Water Rafting Another choice not for the faint of heart, white-water rafting. It requires good physical condition and stamina, ability to work in a team and ability to make quick decisions. If you meet all these requirements you are not going to forget this ride in a hurry. 6.  Mount Biking Although also rather dangerous and demanding, mount biking is one of the most accessible extreme sports out there. All you need to have is a bike capable of passing difficult terrain, a good trail and, preferably, a company that will look out for each other. 7.  Cliff Jumping Cliff jumping is for those who are tired of using jumping boards. Just make sure you know what you are doing – people sometimes kill themselves by unwittingly jumping down in too shallow places. So, if you’ve been putting off something from this list – why not try it out right now? Who knows when you are going to have another opportunity?

Hamlet Analytical Essay About Style - 834 Words

Hamlet has style. Hamlet as in the play, not the character, and style not in terms of fashion and knowing how to dress, but as in the combination of different literary elements in order to capture that certain elegance in one’s writing. Shakespeare implements these various literary devices for the purpose of enhancing his writing, typically to emphasize a specific point or to set a certain mood for a scene. In passages that are important in the play there are usually an abundance of these devices. Ones that are more easily detectable and obvious, then there are also ones that are more subtle and sophisticated. Soliloquies are often places where emphasis is needed and thus a majority of the time they are full of literary devices. A†¦show more content†¦But sure that sense /Is apoplexed, for madness would not err, /Nor sense to ecstasy was neer so thralled, /But it reserved some quantity of choice /To serve in such a difference† (3.4.73-8). Hamlet is saying that he knows his mother has sense, but her sense must be disabled right now because even a crazy person would be able to see the difference between Hamlet and Claudius, which is basically saying that Gertrude has less judgment than someone who is insane. â€Å"Eyes without feeling, feeling without sight, /Ears without hands or eyes, smelling sans all, /Or but a sickly part of one true sense /Could not so mope.† Hamlet is exaggerating again and saying that even a person who only had one of her five senses could have made a better decision than she did. In addition to the repetition and use of hyperbole Shakespeare also alludes to direct us to see certain people in a good or bad way and uses metaphors and similes to describe specific people and to create an image for us. Hamlet is describing his father when he says, â€Å"See, what a grace was seated on this brow? /Hyperion’s curls, the front of Jove himself, /An eye like Mars to threaten and command, /A station like the herald Mercury.† He compares his own father to gods, and claims he had similar features to some of them and possessed skills of others. Hyperion is one of the twelve Titans, Jove is also known as Jupiter, who is king of the gods, Mars is the god of war, and Mercury is the messenger god and also ofShow MoreRelatedI Am Writing At The Spring 2015 Semester Of Mrs. Miller s Engl 112 Dual Enrollment College1577 Words   |  7 PagesGroup. We also had access to Smarthinking, an online tutorial website that was very helpful in developing my work. I have i ncluded here the handouts that I found most helpful in organizing my essays, and the drafts and final revisions for the four projects completed this semester. 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